The Kardashian Effect: Redefining Fashion Trends

The Kardashian Effect: Redefining Fashion Trends

Love them or loathe them, the KarJenners have undeniably shaped the way we perceive fashion. From curve-embracing outfits to boundary-pushing looks, they've made us rethink fashion and embrace individual styles. The Kardashians and Jenners have forever been in the news for reasons known (and unknown), but it is their fashion sense that has brought them under ours and 250 million people's radar that follows them on the gram.

The sisters and Mama Jenner, too, have evolved far beyond their on-screen presence on Keeping Up With The Kardashians. From Kim to Kylie, Kourtney, Kendall, Khloe, and even Kris, the Kardashian clan has often upped (and sometimes downed) their fashion game. Today, let's look at the Kardashians' fashion and some fashion trends started by the Kardashians that may be here to stay.

Kim Kardashian Fashion

kim kardashian fashion outfits inspo

Kim Kardashian / Instagram

Kim Kardashian, an American media personality, socialite, businesswoman, actress and model, and mother of four, turns heads wherever she goes. No, we don't blame her. She certainly knows what it means to be Kim Kardashian. Kim was officially declared a Fashion Icon at the annual People's Choice Awards in 2021, and her looks for Paris Fashion Week, her string of signature second-skin silhouettes, her collaboration with Dolce & Gabbana, and her obsession with Balenciaga are enough to give her what she deserves!

As someone who started her career as a celebrity stylist and closet organizer, she improved her style game over the years, thanks to her ex-husband Ye (the rapper Kanye West!), who often styled her looks. In 2019, alongside Jens Grede, Kardashian started SKIMS, which has gone on to become a brand valued at $4 billion. Outside its monster valuation, Kim also inked a groundbreaking partnership for providing loungewear, pajamas, and underwear for the US Olympics team. That year, she won The Wall Street Journal's brand innovator award!

Also, it wasn't long ago that Kim Kardashian's Harvard Business School lecture made the internet lose its mind! The reality TV star made a guest entry at Harvard for the fourth-annual installment of the "Moving Beyond Direct-to-Consumer" session led by entrepreneurs. The Kardashian was dressed in a wide-leg pinstripe black pantsuit and black leather trench coat with pointy-toed boots, making her look her best, as usual.

Kylie Jenner Fashion

kylie jenner fashion inspo

Kylie Jenner / Instagram

You're probably wrong if you thought a make-up line, a skincare line, a clothing line, and billionaire status were where 25-year-old Kylie Jenner would stop. Kylie Jenner, a young businesswoman and socialite was deemed the world’s youngest self-made billionaire with a net worth of $1 billion at 21 by Forbes! It wouldn’t be wrong to assume that the major beauty and fashion trend started by this Kardashian sister would be lip fillers and an impeccably bold fashion taste! Kylie never really gave up her love for bodysuits and mesh minis but her fashion sense has ever been evolving to comfortable yet chic wear.

Read this: How Kylie Jenner made ballet the trendiest shoe in the market, again?

kylie jenner paris fashion week

Kylie Jenner / MEGA

Of course, Kylie Jenner’s style is entering a new era of vogue, and the class is sophisticated elegance topped off with an air of effortlessness. As we all know the Kardashians are no shy dressers, and the youngest Kardashian-Jenner sibling is often ready to walk on the wild side when she steps out and about. During her dinner to the love city earlier this year, the Kardashian at fashion week wore an all-black outfit with cleavage-boosting, bondage-style cut outs paired with a slit skirt! No wonder people worldwide are always looking forward to Kylie Jenner’s fashion.

Kendall Jenner

kendall jenner met gala look

Kendall Jenner / Instagram

If there’s one KarJenner sibling that has truly achieved something huge through passion, it is Kendall Jenner. Kendall has an impeccable fashion sense and online presence, so, being the highest-model in the world comes at no surprise! The 27-year-old model has walked major runways like the Victoria's Secret Fashion Show, served as the face of leading companies such as La Perla and Calvin Klein, and has even been called the fashion icon of the decade.

Away from the runway, Kendall Jenner has cemented her supermodel status through her refined, understated personal style. One of the major fashion trends started by this Jenner are the sweat looks! The supermodel loves elevated basics like ribbed tank tops and comfy trousers on her oh-so-regular days and on the red carpet, her immaculate fashion speaks with body-hugging gowns and cocktail dresses!

The Kardashians, Jenners And Their Fashion Lines

Step into the glamorous world of the Kardashians, where fashion is not just a passion but a way of life. A way of survival. With their impeccable style and trendsetting choices, the entire Kardashian clan has woven a fashion empire like no other. From the Kendall + Kylie fashion line to the multi-dollar Skims owned by Kim Kardashian, these sisters deserve to be in the spotlight. Are you ready to be inspired and appalled by the Kardashians and their fashion lines?

Kim Kardashian - Skims

skims kim kardashian fashion line


Skims, a solutions-oriented brand creating the next generation of loungewear, shapewear, and underwear, is probably a brand every fashion lover (or hater) knows about by now. Because, of course, you can hate or love Kim, but nothing lewkwarm! Skims, co-founded by the Kardashian, reportedly sold out $2 million in products in the first minutes of its online launch. Recently enough, Skims also raised $270 million in a new funding round that values it at $4 billion. This lingerie fashion line by Kim Kardashian features high-quality, comfortable and supportive lingerie for all body types and complexions.

Kylie Jenner - Kylie Cosmetics

Accept it or not, we all have been inspired by Kylie Jenner's fashion at some point in our lives. The 25-year-old billionaire began her makeup empire in 2015 with her Kylie lip-kits and has since expanded her Kylie Cosmetics beauty line with a new skincare line, Kylie Skin.

Speaking of a fashion line, Jenner was planning to relaunch her Kylie Swim line by opening a retail store after previously shutting down the brand amid fan complaints that the swimsuits are "cheap." Um.

She doesn't stop here. Kylie Jenner's fashion line was further expanded to Kylie Baby through pictures of her daughter, Stormi, that were designed for babies and kids of all ages with clean, gentle, hypoallergenic, tear-free, and pediatrician-tested skincare and haircare formulas!

Khole Kardashian - Good American

khloe kardashian fashion line good american

Good American

Although size-inclusive denim is now omnipresent, it was a fresh concept in 2016 when Khloé and business partner Emma Grede introduced their new brand, Good American. The Los Angeles denim brand, which began with body-positive marketing and alluring designs accessible for sizes 00-24, successfully captured the millennial ethos and made $1 million in sales on its first day.

Kendall + Kylie

Kendall + kylie fashion line

Kylie Jenner / Instagram

Kendall + Kylie fashion line is a global lifestyle brand created by the uber-rich sisters and fashion icons, defining themselves as this generation's two most popular personalities. This clothing line by Kendall Jenner and Kylie Jenner epitomizes the unpredictable essence of today's fashion lover: stylish, confident, on-trend and in charge! Find everything from the casual-yet-chic sensibility of the Jenner sisters, including outerwear and accessories, to chic modern clothing pieces.

In a world where trends come and go like the tides, the Kardashian Effect stands as a shining testament to the power of influence and FASHION. The Kardashians have changed the fashion game, pushing boundaries and how and leaving their undeniable mark on the runway of life! With their daring choices, they have proven that fashion is more than merely clothes and accessories; it is a canvas to express one's individuality.