Exploring The BRAT Summer Fever & Its Vast Influence On Pop Culture
Are you even living in this era if you aren’t obsessed with Charli XCX’s ‘Brat’ album? The ‘Apple’ dance that has social media in a chokehold, Charlie XCX has revolutionized pop culture with the release of this techno-pop album. Not just the music industry but also the fashion industry has thrived on this trend, even now. Bright neon t-shirts with ‘brat’ written on the chest have been sold out in many places, and took over the last of the summer in a rage!
From makeup to clothes, to hairstyles, ‘brat’ brought back the stylish tacky aesthetic of the Y2K back. The micro-trend successfully also brought more 2000s trends back such as knitwear, crochet, bright neon shades, and even sleek hairstyles!
But that’s not where the ‘brat’ aesthetic stops, the high-end runway shows also showcased how impactful the trend has been in bringing back the edgy Y2K aesthetic back. Like, let’s consider the fact that even Kamala Harris had her X account add the iconic lime green color image. The fever was without a doubt widespread and made a cultural shift. The Gen Z of course have been all over it as well, which is why we even well into fall still see many rock the neon looks in their ensemble somewhere or the other.
We see many brands as well hopped onto the trend promoting ‘brat’ inspired goods for the season and making the most of the viral marketing strategy with the ‘Apple’ track and its many remix versions for Instagram reels and TikToks.
Regardless of its wide interest and impact, it still is indeed a micro trend. So, how do we turn it into something that would still be chic in the future? Accessories, we believe are always the safest bet to go with when it comes to micro-trends involving color. And London Rag has just the ones that would fit your wardrobe seamlessly to and from this trend.
A chic stiletto slip on sandals are perfect for literally any occasion, and these neon pair with the classic snake print are just gorgeous and sure to elevate any ensemble you pair them with. These are perfect to add a bit of fun to an outfit and would definitely be stylish long past the trend. Pair them with some faux leather shorts and a plain t-shirt from London Rag for a casual but chic look.
Are you even living if you don’t own a pair of chunky ugly boots? Tacky can be stylish and these boots are the proof. Now, we may be long past the rains, but does fashion have to be logical? Isn’t it all about being experimental and trying all the whacky trends and sometimes make your own? Cuz you do you, boo. They are sure to make a loud statement with the lime green color and would definitely turn some heads your way.
We love a good tacky stylish moment and these patent faux leather boots are the epitome of Y2K chic. Paired with a pretty pink summer dress, white skirt, and a beautiful blouse, the boots would definitely take your fit up a notch visually and also in the intrigue department. You could even pair it with a gorgeous black mini dress for a night outfit for an experimental and ravishing look!
And there you have some of our gorgeous styles to help you hop onto the ‘brat’ trend with no regrets! For more styles and color options, head on to londonrag.com!
