Why Is Everyone Loving The Mary Jane Trend?

Why is everyone so gaga about the trending Mary Jane collection of shoes lately?
With every era comes the ‘-fication’ of certain trends that people can’t stop obsessing over. Such as the faux leather trend of 2010 where they paired faux leather pants with chunky belts, slowly also taking over shorts and skirts (we still don’t understand how the Kardashians were okay wearing the fitted faux leather ensembles in the LA heat). The platform detail on every shoe imaginable, a trend still ongoing with chunky platform loafers as the top-tier shoe of our time and has every fashion fanatic in a chokehold still. And now, we have the Mary Jane-ification making its mark.
The term Mary Jane is directly related to the “Buster Brown” comic strip character that was seen donning the style in 1904. They were known as bar shoes and were a unisex style, widely worn by little girls and boys, just like the characters Buster Brown and his sweetheart Mary Jane in the comic strip. Over the years Mary Janes evolved as a classic, ageless pair of footwear, styled by celebrities such as Jane Birkin and Sarah-Jessica Parker which escalated their popularity in the 90s.

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Mary Janes has a timeless appeal with the ‘good girl’ aesthetic, popularly seen in Parisian and Korean fashion. In 2025, its addiction has spread rapidly and its effect doesn’t seem to come down. So much so that its amalgamation with styles as a hybrid is in the talk of every town. From Uggs to even Adidas and New Balance have all come out with exclusive collections of Mary Jane-ified shoes which are possibly the cutest, chic pair of footwear to come about this era. We also see that ballerinas, which surged as a major trend in 2024, have undergone the upgrade of Mary Jane-ification in 2025, with the signature midfoot strap detail. The Mary Jane shoes for women have revolutionized fashion and sportswear today as we know it, extending the creative capacity and experimental fashion to another level. ‘Ugly chic’ has been one of the leading trends of this decade, and some of the Mary Jane-ified shoes fit right in.

London Rag has always strived to bring forth eccentric as well as classic styles, so you have an elaborate selection to choose from. Our Mary Jane shoes for women this season have the prettiest chic styles from edgy black Mary Jane shoes, platform Mary Jane shoes for an elevated silhouette and height, comfortable Mary Jane shoes with flat heels, perfect for a stroll on the beach, faux leather Mary Jane shoes which are ideal for daily wear, and high Mary Jane heel shoes that would look beautiful paired with a summer dress for a lunch date. From minimalist faux leather classic designs to elevated tweed, canvas, and other upper material styles which have an intriguing appeal. Pearls, rhinestones, studs, and brooches adornments even further amplify the visual aesthetic. The styles are perfect for summer weddings and brunch parties with their elegant and stylish demeanor.
Our trending Mary Jane collection offers a pair for every occasion with staple styles that are versatile and chic, ideal for work wear as well.
The Mary Jane shoes may have had plenty of upgrades, but the classics still have their own flair which can’t be overshadowed by the hybrid styles. Their versatility, comfort, and timeless design make them ideal daily wear and workwear footwear. Their visual aesthetic is sophisticated, and elegant, and gives your outfits a put-together look. You can pair them with skirts, trousers, jeans, summer dresses, and even maxi dresses. A must-have style, indeed, Mary Jane shoes for women!