Accessibility Statement

Last Updated: August 17, 2026

At London Rag, we are committed to providing an accessible, inclusive, and user-friendly online shopping experience for all our customers, including people with disabilities.

We continuously work to improve the accessibility and usability of our website and strive to follow recognized accessibility practices, including the Web Content Accessibility Guidelines (WCAG), where applicable to our website and digital services.

Our Commitment

We are working to improve accessibility across our website and digital shopping experience. Our ongoing efforts include:

  • Supporting keyboard navigation and commonly used assistive technologies.
  • Providing meaningful alternative text for relevant images and visual content.
  • Keeping website content clear, readable, and easy to understand.
  • Providing appropriate labels and instructions for forms and interactive elements.
  • Improving colour contrast and visual readability where reasonably possible.
  • Making menus, buttons, links, product pages, filters, and other interactive features easier to navigate.
  • Improving the accessibility of product information, shopping cart, and checkout experiences.
  • Identifying and addressing accessibility barriers as they are discovered.

WCAG and Accessibility Standards

Our accessibility efforts are guided by the Web Content Accessibility Guidelines (WCAG), developed by the World Wide Web Consortium (W3C).

WCAG provides internationally recognized recommendations for making digital content more accessible to people with disabilities, including individuals who use screen readers, keyboard navigation, magnification tools, voice-control software, and other assistive technologies.

We use these guidelines as a reference when reviewing and improving our digital experience and aim to progressively improve accessibility across our website.

Accessibility Across the Shopping Experience

We recognize that accessibility is important throughout the entire online shopping journey. We are working to improve accessibility across key areas, including:

  • Website navigation and menus
  • Product listing and collection pages
  • Product images and alternative text
  • Product descriptions and information
  • Size and product selection
  • Search and filtering
  • Buttons and links
  • Shopping cart
  • Forms and customer information fields
  • Checkout and purchasing functionality
  • Account and order-related features

Our goal is to make it easier for customers to browse products, understand product information, make selections, add products to their cart, and complete their purchases.

Assistive Technology

We aim to support commonly used accessibility features and assistive technologies, including keyboard navigation, screen readers, browser zoom, and other accessibility tools.

Compatibility may vary depending on the device, operating system, browser, assistive technology, and third-party services being used. If you experience difficulty using any part of our website, please contact us so we can investigate the issue and provide assistance where reasonably possible.

Third-Party Services

Some features on our website may be provided or supported by third-party applications, platforms, payment providers, analytics services, customer-support tools, or other external technologies.

While we work to provide an accessible experience, we may not have complete control over the accessibility of third-party content or services. Where an accessibility issue involving a third-party service is identified, we will make reasonable efforts to address it where possible, including working with the relevant provider when appropriate.

Ongoing Improvements

Website accessibility is an ongoing process rather than a one-time implementation. As our website, products, technology, features, and third-party services evolve, we will continue to review and improve the accessibility and usability of our digital experience.

Some pages, features, or functionality may not yet provide the same level of accessibility for every user. Certain limitations may also result from technical limitations of our website platform, theme, third-party applications, payment providers, or other integrated services.

We will continue making reasonable efforts to identify accessibility barriers and improve areas that are within our control.

Accessibility Assistance & Feedback

If you experience difficulty accessing any part of the London Rag website or need assistance with browsing products, understanding product information, navigating the website, selecting products or sizes, using the shopping cart, or completing checkout, please contact our customer support team.

We also welcome feedback about accessibility barriers or suggestions for improving our website. Your feedback helps us identify areas that may require further attention.

Email: support@londonrag.com

Phone: 562-534-2066

Subject: Website Accessibility Assistance

When contacting us, if possible, please include the webpage or feature you were trying to access, a description of the issue, and the device and browser you were using. If applicable, you may also provide details about the assistive technology you were using.

This information helps us better understand the issue and investigate it more effectively.